It is focused not on the buyer but on the entire distribution chain (from th manufacturer to the seller). Its purpose is to stimulate the sales staff, increase partners’ loyalty, etc.

It is a set of measures aimed directly at the customer. Its purpose is to promote the product sales directly at the right time in the right place, promote repeat purchases, etc.

Establishment of direct contacts with potential and existing customers to promote trial and repeat purchases, such as direct mailing, e-mailing, etc.

Measures aimed at promoting the brand, services of the organization itself with the help of vivid and memorable events, i.e. event-marketing.

Promotional materials, which are used at points of sales that serve to attract additional attention and increase sales of goods.